As part of my work with Epic Stock Media, I design and manage email campaigns and automated lifecycle flows in Klaviyo. The work spans product launches, promotional sales, customer retention, and behavioral messaging, with a focus on improving visual consistency, hierarchy, and reusability across the brand’s email system.
My role includes campaign design, reusable template development, flow creative, audience segmentation, and ongoing refinement of the email experience across desktop and mobile.
Campaign emails are built around different goals, including new product launches, promotional sales, & time-sensitive event reminders. Each campaign adapts the layout, hierarchy, imagery, & calls to action to match the message while maintaining a consistent ESM visual language.
Product Launch Campaign
Focused on introducing a new release, communicating key product features, and driving users toward the product page and audio preview.
Focused on introducing a new release, communicating key product features, and driving users toward the product page and audio preview.
Promotional Sale Campaign
Designed to highlight multiple discounted products within a themed promotion, balancing product visibility with clear, repeated calls to action.
Designed to highlight multiple discounted products within a themed promotion, balancing product visibility with clear, repeated calls to action.
Event Reminder Campaign
A time-sensitive reminder built around urgency, concise messaging, and a prominent entry CTA for the GameSoundCon giveaway.
A time-sensitive reminder built around urgency, concise messaging, and a prominent entry CTA for the GameSoundCon giveaway.
Lifecycle Email System
Welcome Flow
Introduces new subscribers to Epic Stock Media and guides them toward relevant products and resources through a structured onboarding sequence.
Introduces new subscribers to Epic Stock Media and guides them toward relevant products and resources through a structured onboarding sequence.
Thank You Flow
Post-purchase messaging designed to reinforce the customer relationship and adapt messaging for first-time versus repeat buyers.
Post-purchase messaging designed to reinforce the customer relationship and adapt messaging for first-time versus repeat buyers.
Re-engagement Flow
Targets inactive subscribers with a focused sequence intended to renew interest before they become long-term unengaged contacts.
Targets inactive subscribers with a focused sequence intended to renew interest before they become long-term unengaged contacts.
Cross-Sell Flow
Uses purchase behavior and product relevance to surface complementary sound libraries and encourage additional discovery.
Uses purchase behavior and product relevance to surface complementary sound libraries and encourage additional discovery.
Reusable Email System
To support both campaigns and automated flows, I use a set of reusable email components that help maintain consistency while reducing the amount of design work required for each send. These include a shared navigation/header treatment, recurring promotional product modules, and a standardized footer.
Shared Header / Navigation
Provides consistent branding and direct access to key storefront areas across campaign types.
Provides consistent branding and direct access to key storefront areas across campaign types.
Reusable Product Promotion
A recurring promotional block used across launches, event emails, and other campaigns to surface relevant products without requiring a dedicated sale email. This module has also generated attributed sales when included as secondary content in non-product-focused campaigns.
A recurring promotional block used across launches, event emails, and other campaigns to surface relevant products without requiring a dedicated sale email. This module has also generated attributed sales when included as secondary content in non-product-focused campaigns.
Standardized Footer
Keeps account links, social channels, unsubscribe information, and company details consistent across sends.
Keeps account links, social channels, unsubscribe information, and company details consistent across sends.
Role
Media Designer / Email Marketing
Media Designer / Email Marketing
Platform
Klaviyo
Klaviyo
Responsibilities
Campaign design, lifecycle flow design, reusable template development, segmentation support, QA, and ongoing email-system refinement
Campaign design, lifecycle flow design, reusable template development, segmentation support, QA, and ongoing email-system refinement
Tools
Klaviyo, Photoshop, Illustrator
Klaviyo, Photoshop, Illustrator